We’re excited to announce that the new Oobr™ is in production and has started shipping.  The latest addition to the Clek product line, Oobr is a full back booster seat designed with a removable back that easily converts to a backless booster to grow with your child:

Its Elemental Safety System™ is comprised of five structural safety elements: a rigid latch system, magnesium back frame, structural headrest with deep side wings, energy absorbing foam layer and belt guides, all designed to systematically secure and protect your child in the event of a collision.

The upholstery is made of Crypton^® Super Fabric, which is stain, moisture and bacteria resistant. It is easy to clean and the bottom seat cover is removable for machine washing too.  Check out the image gallery for a closer look at the six hip choices – which include Paul Frank’s irresistible Skurvy and Zoom Julius designs.  Whatever your child’s personality, there is an Oobr to match their style (or your car!):